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Our legacy starts with you.

A grandfather giving his grandson a piggyback ride on his shoulders through the park.

Our legacy starts with you.

Invest in the future of your community

Let United Way East Ontario help you achieve your philanthropic goals—now and well into the future. Through United Way’s Tomorrow Fund™, you can change lives by supporting local programs that will have the greatest measurable impact in our communities, sharing in our belief that for our region to be great it has to be great for everyone.  

When you include a gift to United Way East Ontario in your will, you lift up some of the most vulnerable people where you live as part of your legacy. Your planned gift—no matter the size—is one of the most selfless acts for the future of your community. 

We call our planned giving program The Tomorrow Fund™ because your generous gift helps us plan for a better tomorrow. The Tomorrow Fund™ enables us to make strategic and innovative investments where they are needed most and will have the greatest impact. Today, tomorrow, and during times of crisis.  

Is planned giving right for you?

You have more power to make an impact than you realize. By giving a small portion of your estate to charity (even 5 per cent goes a long way), you make a significant difference for your community, and can still support those you love. 

For instance, let’s consider an estate of $800,000. Leaving 5 per cent of your estate to charity would mean $40,000 towards changing local lives for the better. In an example like this, you can feel assured that this planned gift is making a difference and at the same time the majority of your estate continues to go to your loved ones.

If you’ve previously contributed to a cause that’s close to your heart, you have a desire to help those around you and leave the world a better place. A planned gift is a perfect way to continue that legacy.  

When you include the Tomorrow Fund™ in your will, you can feel confident that your gift will remain stable and accessible for years to come, and will provide much needed support that thousands of local people rely on. 

Prepare to leave your legacy

When you click submit, your information will be sent to a Planned Giving Officer.

Donors like you invest in:

Every child and youth deserves the chance to have a great life, no matter where they grow up.

We believe that everyone deserves a place to call home, a job, and a sense of belonging to their community.


We ensure that all members of our community get the help they need, when they need it.

Investment snapshot

Learn more about project step and our work to support local youth: 
A headshot of Trisha Islam

Trisha Islam
Director, All That Kids Can Be
United Way East Ontario  

Leaving a legacy for our region's most vulnerable
Leaving a gift in your will to United Way is an important part of ensuring lasting change in the lives of future generations. As a loyal donor, this comes as no surprise to Heather Keatley.

When her husband Gareth passed away, she says she was thankful they were prepared. The grieving process was made easier since the couple had already agreed on their approach to planned giving, which included a generous gift to United Way in their wills. “We were always conscious of helping those who had less than we did,” she says.

"It just seemed like the right thing to do. There are tax benefits to the estate, for one thing. And for another, family members don’t have the added burden of carrying out wishes."

A photo of Heather Keatley standing in front of the Wall of Inspiration.
How to leave a gift to the Tomorrow Fund™ in your will
If you don’t have a will …

Consider that having a will in place is the simplest way to distribute your estate the way you choose. It also makes it easy to give a gift in support of United Way East Ontario. Consult a lawyer or financial planning professional to create your will.

If you already have a will …

Don’t set it and forget it! Be sure to review your will every couple of years to ensure that it stays relevant. A new marriage, divorce, birth, or death of a family member should all result in a review to make sure your will is still protecting the people you love.

A bequest is the most common type of planned gift. This can be a sum of money, a piece of property, or a percentage of your estate that is designated to United Way East Ontario in your will. Other types of planned gifts also include RRSPs/RRIFs, life insurance, securities/stocks, charitable remainder trusts and gifts-in-kind.

Here are a few examples of language to consider using when creating or revising your will. If you have special wishes regarding how you would like to personalize and design your bequest or other planned gift, please contact us—we would be happy to help.

Gifts of life insurance

The gift of life insurance provides a unique opportunity to make a positive impact in the future while receiving tax benefits today. It allows you to make a long-term investment while preserving the value of your estate for your loved ones. Choosing to give the gift of life insurance means the proceeds of the policy are paid directly to United Way East Ontario and remain in our region.

How to transfer ownership to United Way East Ontario:

  • Give an already paid-up policy and receive a donation receipt for the cash value of the policy.
  • Give an existing policy on which premiums are still being paid and receive a receipt for the cash value of the policy and subsequent premium payments.

How to make United Way a benefactor:

  • Name “United Way East Ontario” as the beneficiary of your policy and a donation receipt will be issued to your estate, which can be claimed in your final tax return.
Acknowledging your gift

We would like to honour your generous philanthropy by recognizing you in our annual Honour Roll, and by inviting you and your family to donor events and community activities. We will also respect your wish to give anonymously should you choose to do so.

A headshot of Jessica Deut.

Jessica Deut
Manager, Donor Relations
United Way East Ontario  

For more information on how to leave a gift to United Way East Ontario in your will, please contact me today. 

Jessica Deut
Manager, Donor Relations
United Way East Ontario